05 · Showcase
See what can be built.
We built these fictional examples to show different website styles, features and customer journeys.
These are fictional businesses created to demonstrate different website types and possibilities. They are not client projects, testimonials or workshop participant work.
The examples
Different businesses. Different possibilities.
Different businesses need their websites to do different things. Here's what that looks like in practice.
Courier / delivery services
Morrow Delivery
A fictional Singapore courier for same-day parcels, scheduled drop-offs and regular business runs.
Demonstrates: clear service information, a video hero with playback controls and a guided delivery planner.
View the demo website →
Boutique florist
Petal & Poise
A fictional boutique florist whose website starts from the feeling a bouquet should have, not the flower names.
Demonstrates: floral art direction, interactive flower details and a guided bouquet brief.
View the demo website →
Interior design / HDB resale homes
Stillroom Studio
A fictional interior design studio for 4-room and 5-room HDB resale flats, shaped around storage and everyday routines.
Demonstrates: room-concept comparison, design-detail hotspots and a guided space brief.
View the demo website →
Bakery / celebration bakes
Fold & Crumb
A fictional neighbourhood bakery concept for crisp pastries and joyful celebration bakes.
Demonstrates: pastry Whole/Inside views, cake-style and flavour exploration, and a celebration brief that carries selected choices forward.
View the demo website →
Business advisory / consultancy
Second Desk
A fictional founder-led advisory practice for Singapore SME owners.
Demonstrates: a professional service website built around positioning, services, trust-building and a clear enquiry flow.
View the demo website →
Collector toys / pop-culture retail
Shelf Life
A fictional collector-toy store built around discovery, products and the joy of collecting.
Demonstrates: a product-led retail website with browsing, categories, search, filters, product pages, cart and demo checkout.
View the demo website →
F&B / café
Fern & Beans Café
A fictional café website designed around atmosphere, menu discovery and brand experience.
Demonstrates: a visually-led F&B website designed to communicate a physical experience through the screen.
View the demo website →
Creative / digital design studio
Ninth Draft
A fictional founder-led creative studio with a portfolio-driven website.
Demonstrates: an editorial, visual-first website with portfolio presentation and project storytelling.
View the demo website →
How we approach it
Different businesses. Same process.
A café doesn't need the same website as a consultancy.
A retailer doesn't need the same structure as a design studio.
That's the point.
We don't start with a template and squeeze your business into it. We start with what your business needs the website to do — then build from there.
Build your own →In the meantime
Want to build yours?
You don't need to be technical. You need to understand your business well enough to decide what the website needs to do.
Build your own website. Understand how it works. Keep it yours.
